Typically, I'm a cost conscious guy. I'll always consider the mildly labeled product that reads, "Compare to... ABC brand” The generic alternative often offers me a nearly identical product at a lower cost. At the same time, I'm also a bit of a skeptic. I stand in the store aisle and read the label of any particular product, comparing the generic to the branded version and debate with myself, "While the ingredients read the same, they can't really be the same, can they? Certainly the branded version has a leg up in effectiveness or something, just look at the colorful marketing on the packaging." In many cases, I am wasting my time as the products are, in fact, seemingly identical. Yet, sometimes there is a difference. Take Rice Krispies for example. While the "Crisped Rice" version offers a cost savings, they just don't snap, crackle, and pop in the same way as their legendary counterpart. And maybe it's just me, but the bags of the generic cereal never seem to open easily. You pull and tug until the bags bursts on all sides, cereal spilling everywhere. English muffins are the same. While the generic offers something that looks very similar, Thomas' version has nooks and crannies abounding throughout while the knock off has a flattened surface allowing your spread to just melt and run off the top. In that case, I might as well just have had toast. While generic alternatives are often an economical option, it's in the details that you must pay close attention to not sacrifice quality.
Most health care dollars are spent on treatment as opposed to prevention. In fact, according to the PA Dept of Health, of every dollar spent on health care, only about 4 cents is spent on prevention and public health. In turn, most is spent on treating preventable diseases ($55.9 billion in PA). One such preventable disease is the obesity epidemic. According to a source report referenced by the PA Dept of Health, Pennsylvania's rank has dropped from the 22nd heaviest state (2009) to 19th heaviest (2011). In addition, 1 in 3 Pennsylvania babies born in 2000 will develop diabetes in their lifetime due to the obesity epidemic. This tragedy is relatively easy to address, yet we too often fail to make considerable progress. Why? Perhaps the solutions offered are too generic.
In the book, Switch, the Heath brothers talk about a particular community where there was a highly touted initiative to promote wellness and make their community healthier. In spite of considerable resources and funding, it failed. After reviewing their approach, they determined that the messaging was too generic. "Get Healthy," is ambiguous. Instead, they targeted one particular message. They asked people to make one, small change and switch from 2% milk to skim. The initiative was a success and the results were tangible and quantifiable in terms of improving the health of their community. The message wasn't generic, it was specific.
A place like the Y offers a vast array of health and wellness options. Recently, we've worked to consolidate our main messaging in our ongoing efforts to improve the nation's health and well-being. When you visit the Y, you can receive a refrigerator-friendly takeaway that outlines 3 simple steps to a healthier lifestyle. Detailed points are highlighted under the steps of Get Fit, You Are What You Eat, and Stay Motivated. Follow these three specific steps and you're likely to see results.
Seeking the generic can be an efficient approach to shopping. It's not effective in promoting health and wellness. The focus and the details matter. "Be healthier" or "exercise more" often aren't tangible enough to move anyone to action. Reduce sugary beverages from your diet and walk at least 30-60 minutes daily (even if it's around your workplace) are more practical.
As we enter 2012, I encourage you to be frugal and go with the generic when it makes sense. However, when it comes to pursuing a healthier lifestyle or, perhaps, choosing breakfast foods, be specific and don't sacrifice quality or results.
Showing posts with label healthier choices. Show all posts
Showing posts with label healthier choices. Show all posts
Wednesday, December 28, 2011
Friday, September 16, 2011
3 Simple Steps to Wellness
During a recent marketing meeting, I communicated my desire to simplify the messaging that we were crafting by saying, "We need to break it down to 3 simple steps. You know, just like Special Agent Oso and the '3 Special Steps' song." One of my team members looked at me with a frightened sense that I was going insane. The other team member, who has children, immediately picked up the signing, "Step one... step two..." We found a You tube link to the Special Agent Oso song and sent it to our colleague who wasn't attuned to music inspired by Disney. Special Agent Oso's "3 Special Steps" songs are now a regular part of our marketing discussions.
A recent study linked short-term attention and learning problems in 4-year olds to watching just nine minutes of the "Sponge Bob." (Chicago) Historical research has shown similar connections between watching too much television and long-term attention problems in children, however the recent study showed a more urgent issue in identifying problems after only limited exposure. The children in the study who had watched "Sponge Bob" scored worse on mental function tests after watching the show than those who had watched the slower-paced, PBS cartoon "Caillou" or children who were assigned to draw pictures. This study adds another issue for parents to be alert to in terms of controlling the television that their children are exposed to along with studies that support parallels between increased time watching TV and childhood obesity. U.S. First Lady, Michelle Obama's campaign to reduce childhood obesity contains a focused component of encouraging children to get outside and exercise, supporting the idea of getting kids away from the TV for a bit.
Our family does a reasonable job in controlling the TV habits of our children. Granted, I am all-too-familiar with Disney's Jake and the Neverland Pirates and often find myself singing the theme song to Disney XD's Zeke and Luther. However, we limit the duration of our TV time and most often enjoy those programs together as a family. Most importantly, we balance the time in front of the TV with outdoor play and active exercise, which is mentally and physically healthy for all of us.
Bloomberg reported this week that "the United States health care spending will rise by as much as $66 billion a year by 2030 because of increased childhood obesity if historic trends continue..." That is $66 billion, with a "B." One of the authors of the findings, Boyd Swinburn said, "We are in an obesity and chronic disease crisis, although it doesn't feel like it. It's a little bit like the frog sitting in hot-water -- it doesn't realize that it's going to boil until it's too late." To be certain, these are alarming trends of epidemic proportions.
The good news is that we have the ability to directly and significantly impact chronic disease, obesity, and reportedly, attention problems in children. Epidemics of global proportions can be mitigated. Today. By us. We can start small, but behavior change is imminent.
Change isn't easy, but the prescription is simple, actually it's 3 special steps. Step one: We must make smarter, more nutritious food choices. Natural food that isn't processed is always a better choice. Step two: We must increase our exercise and activity. Walking the dog or choosing the stairs are easy ways to add to our daily activity. Step three: We must intentionally seek lives where our stress is reduced and positive, healthy relationships flourish.
At our house we typically protect Fridays as family night and it often includes pizza dinner and a movie. It's not a bad choice, as we limit pizza to once a week and enjoy the movie time winding down from the busy schedules of the week. But, maybe tonight we'll collaborate to create healthy smoothies for dinner and enjoy an evening outside playing and having a campfire. It's 3 special steps to a healthier evening. And that's a plan Special Agent Oso would love.
A recent study linked short-term attention and learning problems in 4-year olds to watching just nine minutes of the "Sponge Bob." (Chicago) Historical research has shown similar connections between watching too much television and long-term attention problems in children, however the recent study showed a more urgent issue in identifying problems after only limited exposure. The children in the study who had watched "Sponge Bob" scored worse on mental function tests after watching the show than those who had watched the slower-paced, PBS cartoon "Caillou" or children who were assigned to draw pictures. This study adds another issue for parents to be alert to in terms of controlling the television that their children are exposed to along with studies that support parallels between increased time watching TV and childhood obesity. U.S. First Lady, Michelle Obama's campaign to reduce childhood obesity contains a focused component of encouraging children to get outside and exercise, supporting the idea of getting kids away from the TV for a bit.
Our family does a reasonable job in controlling the TV habits of our children. Granted, I am all-too-familiar with Disney's Jake and the Neverland Pirates and often find myself singing the theme song to Disney XD's Zeke and Luther. However, we limit the duration of our TV time and most often enjoy those programs together as a family. Most importantly, we balance the time in front of the TV with outdoor play and active exercise, which is mentally and physically healthy for all of us.
Bloomberg reported this week that "the United States health care spending will rise by as much as $66 billion a year by 2030 because of increased childhood obesity if historic trends continue..." That is $66 billion, with a "B." One of the authors of the findings, Boyd Swinburn said, "We are in an obesity and chronic disease crisis, although it doesn't feel like it. It's a little bit like the frog sitting in hot-water -- it doesn't realize that it's going to boil until it's too late." To be certain, these are alarming trends of epidemic proportions.
The good news is that we have the ability to directly and significantly impact chronic disease, obesity, and reportedly, attention problems in children. Epidemics of global proportions can be mitigated. Today. By us. We can start small, but behavior change is imminent.
Change isn't easy, but the prescription is simple, actually it's 3 special steps. Step one: We must make smarter, more nutritious food choices. Natural food that isn't processed is always a better choice. Step two: We must increase our exercise and activity. Walking the dog or choosing the stairs are easy ways to add to our daily activity. Step three: We must intentionally seek lives where our stress is reduced and positive, healthy relationships flourish.
At our house we typically protect Fridays as family night and it often includes pizza dinner and a movie. It's not a bad choice, as we limit pizza to once a week and enjoy the movie time winding down from the busy schedules of the week. But, maybe tonight we'll collaborate to create healthy smoothies for dinner and enjoy an evening outside playing and having a campfire. It's 3 special steps to a healthier evening. And that's a plan Special Agent Oso would love.
Subscribe to:
Posts (Atom)